Intra-Capital Estates

Why Fitzrovia – (W1/WC)

An area which resembles almost a perfect square, Fitzrovia is located in the very heart of the capital with Marylebone to the west, Russell Square to the east, Soho to the south and Euston to the north.

The district's iconic image and location is undoubtedly Fitzroy Square, Central London's only Georgian square. However, the surrounding streets, alleyways and mews are just as appealing for those who want to get lost in the traditional charm of the capital.

A walk down Charlotte Street, a bustling hub of restaurants and chic cafes, is as good a place as any to start in Fitzrovia, although there are plenty of other unassuming and quiet gems to unearth.

The area, which wasn't officially named Fitzrovia until 1994, has a past intertwined with the arts and was home to famous writers Virginia Woolf and George Bernard Shaw. These days, it's better known for its links to the TV and media industries as well as its extremely central location.

The joy of Fitzrovia is that you could stay in the confines of this district and have everything you need from shops and restaurants to museums and pubs, while at the same time being on the edge of some of the capital’s most popular and exciting areas.

When it comes to housing in Fitzrovia, variety is the keyword. There are the stunning Georgian properties in Fitzroy Square, which sell for millions once in a generation (if that), all the way along to newer developments housing city workers and UCL students.

Somewhere in the middle you'll find effortlessly impressive stucco townhouses and a range of one and two-bedroom flats which prove exceedingly popular with young professionals.

For an area so well-equipped you won’t be surprised to read that prices here are not cheap – with an average monthly rental of around £2,000-£3,000 and sales averaging at around the £1 million mark. That’s not to say you can’t find value for money here, you just need to look in the right places.

Our directors say…

“In an area where old meets new and serenity meets excitement, there is something for everyone in Fitzrovia, one of central London's best located neighbourhoods.”

The travel breakdown

You’ll find Goodge Street underground station on the Northern Line in the heart of Fitzrovia, as well as Oxford Circus (Victoria Line, Central Line and Bakerloo Line), Tottenham Court Road (Northern Line and Central Line), Warren Street (Victoria Line and Northern Line) and Great Portland Street (Metropolitan Line, Circle Line and Hammersmith & City Line) all in walking distance.

As you’d expect, there are many buses you can take to all parts of the capital and being in such a central location, you’ll never wait longer than five minutes for an Uber.

Three things you must do in Fitzrovia:

Visit the Cartoon Museum, which has recently moved to a new location in Wells Street, to relive your youth and celebrate the caricature art form in all its glory.

Sink your teeth into the gorgeous haggis pops and an array of gourmet dishes atMac and Wild, a restaurant specialising in high-quality meat, game and seafood from the Highlands.

Sip a quirky cocktail in Bourne & Hollingworth a bar where the intriguing menu is matched by a lavish and traditional décor.